When talking to my clients about their referral strategy a key question I ask is “Who do you have in your networks? Their default thinking…
Five Must Do’s To Reach Your Target Market
In my last post I talked about how to identify your target market. This week I’d like to talk about the five must do’s to…
Defining Your Target Market Clients
Defining your target market clients is a key element to generating consistent referred business of the type you want. When you can articulate your target…
Importance of having clear Mission statement.
In my last post I spoke about how your company vision is a future paced statement designed to inspire and motivate you and your team…
What difference do you make and who should care?
When working with clients on Mission and Vision I always start the session by asking “What difference do you make and who should care?” As…
Vision And Mission Statements…..Whats The Point?
Vision and Mission statements are the cause of much discussion and debate when I’m working with clients. There seems to be a lot of confusion…
Image Triage
When was the last time you completed an image triage on your business? Image and brand are so important as they portray whats important to…
Creating Your Referral Marketing Double Act.
To be successful in referral marketing it is important to work with the right people. The World is full of famous double acts, Ant &…
Why Your Why Matters.
I was delivering a workshop this week with a new group of clients on reconnecting with their “Why”. It is a session I’ve run on a…
How does being an expert in CPR lead to more business?
Building a consistent stream of referred business takes time, its a process and not an event. By becoming an expert in the art of CPR…
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